ABOUT US
Whether it's private travel arrangements, exceptional stays, curated experiences, or discreet lifestyle management, we take care of the details so you can focus on what truly matters. From chartering private jets and yachts to securing access to exclusive events and fine dining. Handling the finer details of an experience and hiring the right staff, every request is managed with care and precision.
Our name reflects our purpose - a key to effortless living. It represents access, opening doors to exclusive opportunities and tailored solutions. The Book is our carefully curated network of connections, services, and expertise, designed to support your needs and simplify your world.
OUR VALUES
At The Key Book, our mission is simple: to make everyday life easier. Luxury isn't just about indulgence—it's about trust, discretion, and the pursuit of excellence in every detail. Our role is to anticipate needs, remove complexities, and provide thoughtful solutions that give our clients peace of mind.
Our approach is built on three core values:
TRUST
The foundation of strong client relationships, built on reliability, professionalism, and absolute confidence that every request is handled with integrity.
DISCRETION
Confidentiality is at the heart of what we do, ensuring that every request is managed with the highest level of care and respect for privacy.
EXCELLENCE
The foundation of our service. A commitment to delivering the exceptional, anticipating needs, and executing requests with precision, ensuring every detail meets expectations.
Founder
Born and raised in São Paulo, Brazil's financial and cultural epicentre, Diego Tavares grew up in a city that thrives on energy, sophistication, and a deep appreciation for fine living. This dynamic environment shaped his approach to excellence, service, and the power of meaningful connections.
In 2011, Diego moved to London, beginning his career in luxury retail at Harvey Nichols and later Harrods, where he refined his understanding of high-end service, discretion, and client expectations.
With a background in interior design, he later transitioned into luxury real estate, working with prestigious firms and cultivating a strong network across hospitality, fashion, and private client services. His international experience, including time spent living in Portugal and visiting over 20 countries, has given him a broad perspective on global culture, business, and service excellence.
Want to know about private membership?
With The Key Book, life unfolds behind closed doors — discreetly, beautifully, without limits. When you’re ready, we’ll be here.